55DSL

55DSL If theres one word that sums up the 55DSL attitude, it is 'fun'. If that sounds a bit over the top, consider the evidence. Created in 1994 as an experimental spin-off from diesel, the brand rapidly established its own exuberant identity. Now a company in its own right, distributed world wide with a strong presence in Japan, Italy, UK, Benelux and USA, it both complements and defies its parent. Driven by the action sport arena, it has evolved to become a lifestyle brand influenced by graphic design, urban culture and music. The company has a pact with its customers; they provide their loyalty, and 55DSL provides tools that help them enjoy their lives to the full!