Base London from Hype Base London has emerged as Britain’s leading footwear designer, which is why you’ll find their collections at Hype. At Hype, we distinguish ourselves by offering you only the most illustrious designer brands. And Base London is one of Britain’s very best. Base London is all about delivering the right footwear at the right price. It prides itself on a deep understanding of its customers, keeping its feet firmly on the ground to stay one step ahead in the footwear market. Touch Base with Fashionable Footwear Base London produces stylish, quality footwear and its standards are second to none in the footwear industry. And from this solid grounding, the brand has built a playful, enticing and witty brand image that taps perfectly into its target audience. Founded in 1995, Base London stepped in to fill the gap in the footwear market offering branded fashion formal footwear for the high street. Base London expanded to include more casual styles and soon became known as a market leader of quality affordable footwear. Cool Britannia Base London has gone on to win the FHM/ Drapers Footwear Brand Award three times to date, and the British brand has its feet firmly on the capital’s fashion pulse. After conquering London and the UK, the brand has expanded into Europe and across the world where it’s cosseted for its Cool Britannia vibe. Are You a Base London Man? The kind of man who wears Base London shoes has been clearly defined by the brand with its highly targeted marketing. According to Base London, their typical consumer loves to look good for nights out in bars and nights in (when not with their girlfriends) playing poker, beers with mates and games on the console. The Base London man is also said to live and breathe football but invest in male grooming products revealing his vain side. The Base London wearer reads FHM, Arena and Maxim and is ‘a little mischievous and likes to bend the rules’. Shop Online Today Sound familiar? If so, shop online for Base London at Hype. Base London offer a range of smart, casual and sport influenced designs for versatility. At Hype, we only stock the best designer brands at competitive online prices. We make it easy for our customers to browse the very best online; cut through the hype and get your hands on the best brands around today.