George Wong, a young and talented business-man based in Hong Kong, founded TOUGH brand in 1992. The brand evokes an unique image and style to bring greater heights of casual wear to urban utilitarian fashion. Based in Hong Kong, TOUGH brand is now also being distributed in major Far East and European countries including Japan, Malaysia, Thailand, Singapore, the Greater China, Taiwan, Germany, Italy, Spain and Benelux. The core feature and the image of TOUGH are masculine, rugged and raw yet never over-powering and the mix of style create unique personal identity and portrait a strong fashion culture of TOUGH. Their inspiration and imagination are beyond defined territory-those rock n roll, smell of industrial elements, the twisting of playful and daring elements together with strong graphics, all in all to enhance the attributes of TOUGH brand products. Their latest advertising campaign-"GUILTY" is all about the very original TOUGH's philosophy of human revolution-"LIVING REVOLUTION". TOUGH guys and gals are today's revolutionists. They dare to live and their spirit of revolution would never die....