Of all British brands out there, Gio Goi is arguably the coolest, and certainly the one that has stuck most loyally to its roots. Emerging out of Manchester in the 1980s, Gio Goi enjoyed success with its association to the strong music scene in the area at the time. Though its popularity may have dwindled through the 90s, 2005 saw Gio Goi come back with a vengeance to reclaim its rightful place at the vanguard of cool, fresh and exciting British style.
Gio Goi was started in Manchester by two brothers – Christopher and Anthony Donnelly. The brand has never lost its local connections or its personal touch; it is still run by the Donnellys and has become an iconic brand in Manchester. Many famous Mancunians can’t get enough of Gio Goi - it is frequently seen on the likes of Pete Doherty, Tom Meighan (frontman of Kasabian) and actor Danny Dyer.
Because of these roots and associations, the ‘Gio-Goi’ look has become an institution in its own right. Gio Goi effortlessly expresses the cool urban lifestyle, showing that the wearer knows where the party is. Because of its winning style, Gio Goi has gained some impressively well-known fans, and because of the famous followers, Gio Goi has gained national and international recognition. The designs by Gio Goi are getting better and better, and the look is one of the most fashionable around.
Hype Direct is proud to stock such an iconic British brand, and we’re sure that from our wide selection of Gio Goi products you’ll find something you really love. Here, you can find Gio Goi Belts, Gio Goi Caps & Hats, Gio Goi Hoodies, Gio Goi Jackets, Gio Goi Jeans and Combats, Gio Goi Jumpers, Gio Goi Shirts, Gio Goi Shorts, Gio Goi Socks and Underwear, Gio Goi Sweats & Knitwear and Gio Goi T-Shirts.
All Gio Goi products express the cool urban style which gave birth to the brand, and there’s no reason why you shouldn’t take advantage of this style to complete your own look.