Starting business in Lea Mills in Derbyshire at the end of the 18th century, John Smedley has always been an innovative brand. Whether it is the innovation in use of machinery in the production process, use of unique fabrics and fibres, or the modern day dedication to cutting-edge style, John Smedley has always ensured it says one step ahead of its competitors.
The company started by producing mainly hosiery and underwear garments, and rose to popularity by virtue of the quality manufacturing and materials it used to make its creations. In the 1950s, focus was shifted towards outerwear as the fashions and need for knitted underwear died away and were replaced with a desire for high-quality knitted outerwear. This move represents just one of the many ways the John Smedley has – time and again over the years – changed and diversified to meet the needs and wants of its customers. It is this readiness to change with the times that has ensured the endurance of the brand and makes it a true market leader. More than 200 years since its birth, John Smedley is still based in Lea Mills, and still produces the same high quality in its products as it did in back in 1784. The difference now is that the brand has a global view, follows fashion trends keenly, working with the likes of Vivienne Westwood and Paul Smith along with other famous names. it now has a faithful customer-base worldwide, who appreciate the flair, elegance and sophistication that comes from wearing John Smedley clothing, while still enjoying the quality feel of every garment.
Here at Hype Direct, you can find a fantastic range of high-quality John Smedley clothing. Check out Hype Direct’s stock to pick from John Smedley Jumpers, John Smedley Polo Shirts, John Smedley Sweats & Knitwear and John Smedley T-Shirts. For sophisticated style that resonates with fashion, but offers you comfort and practicality in every item you wear, there is no reason to look for any other brand but John Smedley. Which other brand brings so much high-quality tradition to everything it creates and still manages to follow the latest styles?