The New Era Cap Company, often shortened to ‘New Era’ is based in Buffalo, New York specialising in headwear.
Founded by Ehrhardt Koch, a German immigrant, it produces over 35 million New Era caps per year and employes over 1,700 employees worldwide. Not only are the designs statement headpieces to express individuality, New Era caps are also worn by every major lead Baseball team in the US. They were also appointed the official cap for the 2012 National Football league.
Hype Direct is an official stockist of New Era Menswear and stocks the official New Era Caps.