Get Some Energie from Hype Are you lacking in Energie? Don’t worry at Hype get an Energie boost online. Energie is an Italian denim brand that has its roots in a truly creative energy. The brand began in 1983 when Wicky Hassan opened up a small store in Rome, Italy. The shop was designed for fashion lovers looking for those elusive nowhere-to-be-found labels. Hassan called the store ‘Energie’ and in the early eighties it became a beacon for art and culture. Artists came on board to create special front windows and exhibitions for Energie and the shop soon attracted a wealth of creative types, artists and fashionistas. Wicky Hassan then met Renato Rossi and the first Energie collection was launched in 1989. Refuel Your Energie Levels Today, Energie has remained true to its creative roots becoming synonymous with cool attitude, strong identity, experimentation and innovation. Energie clothes are distinguished by their vintage edge, making Energie an expression of passing time and life for a truly authentic style. It’s the vintage touches that rework and reinvent their clothing alongside experimental washes for a unique product. When Wicky met Renato the pair created a company called Sixty – a whimsical fashion concept where denim and fashion became experimental and innovative. The company (now The Sixty Group) is an international fashion company that incorporates brands such as Energie, Miss Sixty and Baracuta. Based in Italy, the fashion company’s designs reach over a hundred countries worldwide. God Save the King: Tudors Heart Throb Wears Energie Energie has a sexiness and style typified by the face of Energie in 2009 – Irish actor, Jonathan Rhys Meyers. The Tudors heart throb featured in a series of Energie Jeans ads that certainly raised the profile of the label. Style, cachet and attitude have become the buzz words for Energie label, an experimental line that has gained fame for its edgy style. Energie clothing is one of the most sought after men’s wear lines that exists today, and the fact that the brand’s creator’s first love was art, not clothing, has helped ensure the Energie brand has maintained its unique vision and creativity in today’s over-crowded fashion market. If you’re looking to inject a little Energie into your wardrobe, Hype can help. We only shop the best brands – browse our Energie collections today.