Believe the Hype

At Hype, we believe in being direct. If you’re looking for fashion without the fuss, welcome to our website.

Hypedirect.com aims to be your number one online shopping destination. Here, you’ll find your favourite brands all on one website, taking the hassle out of fashion. Browse through the latest designs from the coolest brands including Emporio Armani EA7, Jack & Jones, Religion Clothing, Gio-Goi, Ringspun, Mish Mash and much more.

Hype up Your Look

At Hype, it’s easy to shop by brand or by garment. Whether you have a specific Gio Goi polo in mind or just want to browse for the perfect pair of Jack & Jones jeans, you can find what you want in a few clicks. Or if you’re just looking for a bargain, check out our dedicated Sales page where you’ll find leading brands like Affliction, Franklin Marshall, EA7 and Jack & Jones at up to 50% off.

Gio Goi, Jack & Jones, Religion Clothing and more…

As an official retailer of some of the world’s biggest brands you’re guaranteed to find authentic style with names such as John Smedley, Religion Clothing, Emporio Armani EA7, Jack & Jones, Gio-Goi, Franklin Marshall and Ringspun. Hype is a leading fashion retailer in the north of England. But anyone can access a little of our northern soul with our dedicated online shop. As a family run business we cultivate a warm and social atmosphere that filters through to the shop floor. We don’t inject fear into high-end fashion shopping but aim to make all of our customers feel a rapport with our service. If you want to sidestep the boutique pretentiousness of big designer brands and just get your hands on the best clothes around at the best prices, you’re in the right place. Hype up your wardrobe; check out our helpful, friendly customer service and intuitive easy to use on-line shop today.