Hype Direct® is a 16 year old long established business with a warm and social atmosphere filtering through to the shop floor and its customers. Hype takes pride in sourcing garments and accessories that contributes to making our customers feel special and unique. More importantly the Hype® staff aim to build a rapport where possible with all our customers. Our goal is to provide a first class service using non-intrusive sales techniques and build long-term relationships with our clients. We also endeavour to be a desirable website for customers to shop at.